Page Content
MKTG 101. Principles Of Marketing.
Social and economic implications of marketing for profit and nonprofit institutions; market structure and behavior; marketing institutions; channels of distribution for consumer and industrial goods; marketing costs; pricing; public regulations. Graded: Graded Student.
Units:
3.0
MKTG 115. Market Potential and Demand Analysis. Examines issues and methodologies in developing a strategic marketing forecast for the purpose of long-term product development and management. Alternative procedures for estimating variations in the demand over business cycles for both consumer and industrial goods and services are considered. Attention is given to employing a variety of forecasting models to estimate and analyze the market potential and demand for new and existing products. Prerequisite: MKTG 101; and DS 101 or MKTG 121. DS 101 and/or MKTG 121 may be taken concurrently with MKTG 115. Instructor permission. Graded: Graded Student. Units: 3.0
MKTG 121. Marketing Research and Information. Examines the acquisition of information for marketing management decision making, including methods of collection and analysis applicable to secondary and primary data, as this process relates to the management information system. Seminar. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
MKTG 122. Buyer Behavior. Understanding buying as a process in order to develop more effective solutions to marketing problems; an interdisciplinary approach drawing on insights from the behavioral sciences; applications to practical marketing situations. Seminar. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
MKTG 123. Public Relations and Ethics in Business. Managerial function of evaluating public attitudes toward business firms and other organizations and institutions, and of adjusting policies and executing programs to earn public acceptance and support. Media and method of communicating with the various publics, and problems in responsible leadership. Graded: Graded Student. Units: 3.0
MKTG 124. Retail Management. Development, trends, and institutions of retailing; organization and management of retail establishments; principles and policies of retail store operations including location and layout, planning and control of budgets, personnel, pricing and customer services. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
MKTG 125. Advertising. Examination of advertising as a marketing communications tool in profit and nonprofit organizations. Emphasis will be placed on creative methods, alternative media, measurements of effectiveness, and coordination with other aspects of the marketing program through class discussion and written projects. Seminar. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
MKTG 126. Salesmanship. Principles of the sales process including prospecting, structuring a sales presentation, handling objections, closing and customer relationship management. Application of sales techniques in product and service situations, integration of technology as a sales tool. Includes lectures, role playing, and practice in sales presentations. Graded: Graded Student. Units: 3.0
MKTG 127. Sales Management. Individual problems of manufacturer or wholesaler in merchandising; intensive development of the "selling" function of marketing; duties of the sales manager. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
MKTG 129. Marketing Management. Application of marketing principles to the solution of a wide variety of problems and cases including target markets, product selection, channels of distribution, promotion and pricing. Note: It is a capstone course. It is recommended that students take MKTG 121 and MKTG 122 prior to taking MKTG 129. Seminar. Prerequisite: MKTG 101 and senior status. Graded: Graded Student. Units: 3.0
MKTG 160. Principles of Quality Management. Study of the major principles of quality management: customer focus, continuous improvement, employee involvement, and process improvement. Use of case studies and a project to gain knowledge in implementing quality management principles. Seminar. Graded: Graded Student. Units: 3.0
MKTG 181. Supply Chain Logistics Management. Delivery of enhanced customer and economic value through synchronized management of the flow of physical goods and associated information from sourcing through consumption. Examines the management of those activities that facilitate the movement, control and direction of goods and services to create time, place, form and ownership utilities in the global market. Topics include transportation, warehousing, information systems, sourcing, strategic alliances, modeling, purchasing and international operations. Prerequisite: OPM 101. Graded: Graded Student. Units: 3.0
MKTG 186. Advanced Operations Planning and Control. Focuses on effective operations strategies for companies that operate in a dynamic business environment, with an emphasis on in-depth treatments of the decision situations facing managers in charge of related to the planning and control of the flow of goods and services in supply chain systems. Prerequisite: OPM 101. Graded: Graded Student. Units: 3.0
MKTG 188. Supply Chain Modeling and Analysis. Covers modeling and analytics for designing, managing and improving supply chain systems in order to achieve competitive advantages: cost, quality, service, flexibility, adaptability, and sustainability which support business level strategies of cost leadership and differentiation. Prerequisite: OPM 101. Graded: Graded Student. Units: 3.0
MKTG 190. Multinational Marketing. Environmental factors affecting international trade, such as culture and business customs, political factors and constraints, economic development and legal differences, are integrated with the marketing management functions of market potential, analysis marketing research, international organization, channels and distribution, sales promotion, prices, credit, and financing. Prerequisite: MKTG 101 or instructor permission. Graded: Graded Student. Units: 3.0
MKTG 195. Internship in Marketing. Supervised work experience in business, governmental or service agencies for the purpose of increasing student understanding of the nature and scope of their operations. Supervision is provided by the faculty and the cooperating agencies. Note: Open to upper division students, subject to permission of the Marketing Area. Petitions can be obtained from the Student Affairs Office, Tahoe 2065. Open to declared business administration majors only. Prerequisite: Minimum Sacramento State GPA of 2.5. Graded: Credit / No Credit. Units: 3.0
MKTG 199. Special Problems in Marketing. Individual projects or directed reading for students qualified to carry on independent work. Note: Admission requires approval of the instructor and the Associate Dean. Petitions can be obtained from the Undergraduate Business Advising Center, Tahoe 1030. Graded: Graded (CR/NC Available). Units: 1.0 - 3.0.
MKTG 199A. Special Problems in Supply Chain Management. Individual projects or directed reading for students qualified to carry on independent work. Note: Admission requires approval of the instructor and the Associate Dean. Petitions can be obtained from the Undergraduate Business Advising Center, Tahoe 1030. Graded: Graded (CR/NC Available). Units: 3.0
MKTG 115. Market Potential and Demand Analysis. Examines issues and methodologies in developing a strategic marketing forecast for the purpose of long-term product development and management. Alternative procedures for estimating variations in the demand over business cycles for both consumer and industrial goods and services are considered. Attention is given to employing a variety of forecasting models to estimate and analyze the market potential and demand for new and existing products. Prerequisite: MKTG 101; and DS 101 or MKTG 121. DS 101 and/or MKTG 121 may be taken concurrently with MKTG 115. Instructor permission. Graded: Graded Student. Units: 3.0
MKTG 121. Marketing Research and Information. Examines the acquisition of information for marketing management decision making, including methods of collection and analysis applicable to secondary and primary data, as this process relates to the management information system. Seminar. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
MKTG 122. Buyer Behavior. Understanding buying as a process in order to develop more effective solutions to marketing problems; an interdisciplinary approach drawing on insights from the behavioral sciences; applications to practical marketing situations. Seminar. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
MKTG 123. Public Relations and Ethics in Business. Managerial function of evaluating public attitudes toward business firms and other organizations and institutions, and of adjusting policies and executing programs to earn public acceptance and support. Media and method of communicating with the various publics, and problems in responsible leadership. Graded: Graded Student. Units: 3.0
MKTG 124. Retail Management. Development, trends, and institutions of retailing; organization and management of retail establishments; principles and policies of retail store operations including location and layout, planning and control of budgets, personnel, pricing and customer services. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
MKTG 125. Advertising. Examination of advertising as a marketing communications tool in profit and nonprofit organizations. Emphasis will be placed on creative methods, alternative media, measurements of effectiveness, and coordination with other aspects of the marketing program through class discussion and written projects. Seminar. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
MKTG 126. Salesmanship. Principles of the sales process including prospecting, structuring a sales presentation, handling objections, closing and customer relationship management. Application of sales techniques in product and service situations, integration of technology as a sales tool. Includes lectures, role playing, and practice in sales presentations. Graded: Graded Student. Units: 3.0
MKTG 127. Sales Management. Individual problems of manufacturer or wholesaler in merchandising; intensive development of the "selling" function of marketing; duties of the sales manager. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
MKTG 129. Marketing Management. Application of marketing principles to the solution of a wide variety of problems and cases including target markets, product selection, channels of distribution, promotion and pricing. Note: It is a capstone course. It is recommended that students take MKTG 121 and MKTG 122 prior to taking MKTG 129. Seminar. Prerequisite: MKTG 101 and senior status. Graded: Graded Student. Units: 3.0
MKTG 160. Principles of Quality Management. Study of the major principles of quality management: customer focus, continuous improvement, employee involvement, and process improvement. Use of case studies and a project to gain knowledge in implementing quality management principles. Seminar. Graded: Graded Student. Units: 3.0
MKTG 181. Supply Chain Logistics Management. Delivery of enhanced customer and economic value through synchronized management of the flow of physical goods and associated information from sourcing through consumption. Examines the management of those activities that facilitate the movement, control and direction of goods and services to create time, place, form and ownership utilities in the global market. Topics include transportation, warehousing, information systems, sourcing, strategic alliances, modeling, purchasing and international operations. Prerequisite: OPM 101. Graded: Graded Student. Units: 3.0
MKTG 186. Advanced Operations Planning and Control. Focuses on effective operations strategies for companies that operate in a dynamic business environment, with an emphasis on in-depth treatments of the decision situations facing managers in charge of related to the planning and control of the flow of goods and services in supply chain systems. Prerequisite: OPM 101. Graded: Graded Student. Units: 3.0
MKTG 188. Supply Chain Modeling and Analysis. Covers modeling and analytics for designing, managing and improving supply chain systems in order to achieve competitive advantages: cost, quality, service, flexibility, adaptability, and sustainability which support business level strategies of cost leadership and differentiation. Prerequisite: OPM 101. Graded: Graded Student. Units: 3.0
MKTG 190. Multinational Marketing. Environmental factors affecting international trade, such as culture and business customs, political factors and constraints, economic development and legal differences, are integrated with the marketing management functions of market potential, analysis marketing research, international organization, channels and distribution, sales promotion, prices, credit, and financing. Prerequisite: MKTG 101 or instructor permission. Graded: Graded Student. Units: 3.0
MKTG 195. Internship in Marketing. Supervised work experience in business, governmental or service agencies for the purpose of increasing student understanding of the nature and scope of their operations. Supervision is provided by the faculty and the cooperating agencies. Note: Open to upper division students, subject to permission of the Marketing Area. Petitions can be obtained from the Student Affairs Office, Tahoe 2065. Open to declared business administration majors only. Prerequisite: Minimum Sacramento State GPA of 2.5. Graded: Credit / No Credit. Units: 3.0
MKTG 199. Special Problems in Marketing. Individual projects or directed reading for students qualified to carry on independent work. Note: Admission requires approval of the instructor and the Associate Dean. Petitions can be obtained from the Undergraduate Business Advising Center, Tahoe 1030. Graded: Graded (CR/NC Available). Units: 1.0 - 3.0.
MKTG 199A. Special Problems in Supply Chain Management. Individual projects or directed reading for students qualified to carry on independent work. Note: Admission requires approval of the instructor and the Associate Dean. Petitions can be obtained from the Undergraduate Business Advising Center, Tahoe 1030. Graded: Graded (CR/NC Available). Units: 3.0